This interactive feature has garnered significant attention, making 19 Crimes a pioneer in using AR for wine marketing. When you point your smartphone at the label on a 19 Crimes wine bottle, the characters on the label come to life, recounting their stories and the crimes that led to their transportation. The brand’s unique selling point is its creative use of augmented reality (AR) technology. Intrigue and alcohol have always gone hand in hand.

Initially established in 2012, 19 Crimes has always aimed to blend the historical narrative with the art of winemaking. These crimes ranged from theft to murder and served as a means of punishment and exile. 19 Crimes, an Australian wine label, takes its name from the 19 legal offenses that often sent British convicts overseas to Australia in the 18th century. A Brief History of Snoop Dogg Wineīefore we dive into the wine itself, it’s essential to understand the brand’s history – which is intriguing. Raise your hand if your entire Timeline is complete of celebrity endorsements! With the cluttered consumer market, few collaborations have made a splash like Snoop Dogg’s partnership with the wine brand “19 Crimes.” This unexpected collaboration between the iconic California rapper and a traditional winemaking label has ignited a unique fusion of history and hip-hop, appealing to wine enthusiasts and Snoop Dogg fans.īut does it taste good? We’ve reviewed a few wines from the 19 Crimes wine and even delved into the captivating history of the 19 Crimes brand.

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